Scope

Throughout my major project, I intend on creating the following:


  • An app design with an object recognition feature
  • A web based companion app encouraging users to download the app
  • A fully recognised and consistent branding strategy including a responsive logo, colour palette, typographic standards and brand guidelines
  • Social media marketing campaign including post templates, mail chimp template, advertisements
  • 3D mock ups displaying a variety of products i.e. Plant growing kit
  • A range of SVG icons to be used across all platforms  



Pyramid showing hierarchy of project scope

Above, I have produced a chart which highlights the hierarchy of each component of my project. At the bottom is the branding, which forms the foundation of the entire project, followed by the app design and then supplementary content to enhance the overall legitimacy of the project and to compliment the main focus of my project, which is the branding and app design.